0
Years Experience
0
Projects Completed
0
Companies
0
Courses Completed
0
Languages

Expertise

Full-Stack Digital Growth

From crawl budget audits to programmatic content systems — a complete operator, not a specialist silo.

Technical SEO

Core Web Vitals, crawlability, indexing, schema markup, log file analysis, PWA SEO, and deep audits that surface what tools miss. A web development background gives a genuine engineering edge.

CWVSchemaLog AnalysisPWA

On-Page Optimization

Entity SEO, E-E-A-T signals, topical authority mapping, semantic HTML — content refinement that earns rankings and trust simultaneously, not just keyword density.

E-E-A-TTopical AuthorityEntities

Content Strategy

Pillar-cluster architectures, content calendars, and briefs built around intent. Experience managing editorial pipelines at scale and training content teams to produce search-optimized work.

Pillar-ClusterEditorialIntent

Programmatic SEO

Scalable page architectures and database-driven content systems that capture long-tail demand at scale without proportionally scaling the effort required.

URL StructureTemplatesScale

Growth & CRO

Cross-channel digital strategy connecting SEO, paid media, and product marketing. Engagement optimization, conversion architecture, and Scrum-led team building.

CROScrumOKRs

Analytics & Reporting

GA4, Search Console, Looker Studio, Hotjar, Microsoft Clarity. Custom attribution models, real-time monitoring dashboards, and KPI frameworks tied to business outcomes.

GA4GSCLookerClarity

Career Journey

8 Years of Building Organic Growth

From writing JavaScript freelance to leading SEO at high-growth Iranian tech companies — a founder's mindset applied to every role.

2017–2019
Freelance
Web Developer
  • Built sites for Parnian Group, Tehran Technical Complex, and other businesses
  • Stack: JavaScript, Node.js, React, WordPress
  • Laid the technical foundation that later became a differentiated SEO advantage
Foundation
Jan 2020–Oct 2021
Ahangar
SEO Manager
  • 100+ keywords moved from Page 40 to Position 1
  • 850+ keywords reached Page 1 of Google
  • 300%+ increase in organic clicks
  • Improved Core Web Vitals on a .NET platform
  • Built pillar-cluster content structures and reportage link campaigns
First SEO Role
Oct 2021–Apr 2022
Iran Host
Senior SEO Specialist
  • 130% increase in clicks, 300% improvement in impressions
  • Designed content calendar strategy and managed link-building campaigns
  • Managed SEO of multiple client websites simultaneously
Senior Specialist
Apr 2022–Oct 2024
Zhaket
SEO Manager · 3 Products
  • Led SEO across Zhaket Web, Service, and Academy
  • 300% increase in Googlebot crawling rate
  • 120% increase in website clicks
  • Built real-time SEO monitoring dashboard from scratch
  • Implemented Scrum; built and led the SEO and content team
SEO Manager
Oct 2024–May 2025
Tapsi Food
Senior SEO Specialist
  • Designed and optimized PWA page structure for SEO-friendly rendering
  • Led coordination between technical and product teams
  • Developed blog information architecture and content strategy
  • Designed URL structure strategy aligned to business requirements
Tech Company
Mar 2024–Present
ADPList
SEO Mentor
  • Mentoring marketing managers on keyword research, technical SEO, and link building
  • Setting goals, tracking progress, and providing constructive feedback
  • Building a global mentee community in the SEO space
● Active
Apr 2025–Present
Otaghak
SEO Manager
  • Leading full-scope SEO strategy: technical, content, and analytics
  • Running audits and aligning technical fixes with dev teams
  • Built KPI dashboards and performance trackers
  • Owned content strategy, team onboarding, and link-building campaigns
● Active Now

Project Showcase

Companies I've Grown

Real brands, real challenges, real results — across hosting, e-commerce, travel, and media verticals.

Travel
Shariftrip
shariftrip.com
+80%
Click Growth
#1
15 Core KWs

Led migration from WordPress to custom platform. Developed content strategy and link-building campaign securing first-position rankings across 15 primary keywords.

MigrationLink BuildingKeywords
Media
Iranmojo
iranmojo.com
+200K
Monthly Clicks
2×
Organic Sales

Delivered 200K+ additional monthly clicks in four months. Resolved technical issues, trained content team, and doubled organic-channel revenue.

Technical SEOUXTraining
Hosting
Pars Host
parshost.ir
+150%
Click Increase
↑
Key Rankings

Improved rankings across revenue pages, delivered content calendar strategy, and trained the in-house team on SEO fundamentals.

On-PageContent CalendarTraining
E-Commerce
iThemeland
ithemelandco.com
Full
Tech Audit
↑
Rankings

Collaborated with technical and design teams on landing pages, resolved site-level issues, completed full on-page SEO, and executed a link-building campaign.

Product SEOTechnicalLink Building
Hosting
N6 Cloud
n6cloud.com
CWV
Perf Fixed
New
Site Arch

Improved Core Web Vitals, designed new site architecture and URL structure, rewrote landing page copy, and ran a link-building campaign ahead of product launch.

CWVArchitectureCopywriting
SaaS
DMRoom
dmroom.co
Audit
Process Rev.
↑
SEO Eff.

Audited the existing SEO team's processes, provided strategic recommendations, and set up a competitor monitoring system.

StrategyCompetitor Analysis

SEO Lab

Experiments & Findings

Real-world SEO thinking. Experiments run, hypotheses tested, and conclusions drawn from live production environments.

Research in progress
EXPERIMENT #01

Internal Linking Restructuring → 300% Crawl Rate Increase

✓ Completed

At Zhaket, thousands of pages had shallow internal link depth. Redesigning the architecture — creating topical hubs and ensuring every important page sat within 3 clicks of the homepage — tripled the Googlebot crawl rate.

Key Finding

Reducing click depth from 7 to 3 yielded a 300% increase in crawl frequency within 60 days. Crawl budget allocation directly correlates with internal link equity distribution.

EXPERIMENT #02

PWA SEO: Making Client-Side Rendering Crawlable

✓ Completed

At Tapsi Food, the PWA rendered content client-side — invisible to Googlebot. Implemented an SSR layer specifically designed for crawler user-agents while preserving the full client experience.

Key Finding

CSR-only pages can take 2–4 weeks to index due to Google's rendering queue. Hybrid rendering brought indexing latency down to under 72 hours for priority URLs.

EXPERIMENT #03

Content Velocity vs. Quality: 6-Month Frequency Test

✓ Completed

Tested two content teams over 6 months — one publishing 3 long-form pieces per week, another 10 shorter pieces. Monitored indexing rates, topical authority signals, and ranking velocity.

Key Finding

Optimal: 2 cornerstone pieces + 5 supporting articles per week. Fewer, deeper pieces built topical authority faster. High-frequency publishing won on long-tail breadth.

EXPERIMENT #04

Real-Time SEO Dashboard: Cutting Reaction Time by 60%

✓ Completed

Built a custom real-time monitoring dashboard at Zhaket connecting Search Console, GA4 events, crawl status, and rank tracking APIs.

Key Finding

Early detection reduced recovery time from algorithmic fluctuations by ~60%. Catching drops in hours — not weeks — prevented cascading traffic loss.

EXPERIMENT #05

Programmatic URL Taxonomy for Long-Tail Coverage at Scale

⟳ Ongoing

Designing URL taxonomies for e-commerce and marketplace platforms to maximize long-tail keyword coverage while avoiding cannibalization. Testing faceted navigation and canonical strategies.

Current Hypothesis

Clean hierarchical URL structures with deliberate facet-to-page promotion outperform flat architectures in competitive categories.

EXPERIMENT #06

Link Building ROI: Reportage vs. Guest Post vs. Resource Page

✓ Completed

Tracked DR impact, traffic pass-through, and ranking correlation of three link acquisition strategies over 18 months across multiple client sites.

Key Finding

Reportage produced the highest-DR links but took 3–4× longer. Guest posts provided consistent volume. Resource pages had the highest conversion rate per outreach email sent.

Case Studies

Results That Move Businesses

Aggregated outcomes from the most impactful engagements. Numbers that represent real business value.

SaaS · Technical SEO

Scaling Organic to 180K Monthly Sessions in 14 Months

+1,400%
Traffic Growth
4,200+
Keyword Rankings

A growing SaaS platform had minimal organic presence. Rebuilt site architecture, resolved crawl issues, and launched a programmatic content strategy targeting high-intent comparison queries.

E-Commerce · Content Strategy

200,000 New Monthly Clicks in Under 4 Months

+200K
Clicks Added
2×
Organic Revenue

Fixed foundational technical issues, designed a full content architecture, trained the content team, and executed a link-building campaign. Organic revenue doubled exclusively from the SEO channel.

Multi-Product · SEO Infrastructure

300% Faster Crawl Architecture Across 3 Products

+300%
Crawl Rate
+120%
Click Growth

Built monitoring dashboards, implemented Scrum-based workflows, designed pillar-cluster strategy, and managed a full site architecture migration while growing organic traffic 120%.

SEO Framework

How Every Engagement Runs

A structured methodology refined across 120+ projects. No guesswork — a sequenced system that compounds.

01

Discovery

Business goals, audience mapping, competitive landscape, and quick wins audit

02

Research

Deep keyword research, topical gaps, intent modeling, and full technical audit

03

Strategy

Prioritized roadmap with timelines, resource requirements, and KPIs

04

Execution

Technical fixes, content production, and on-page optimization rollout

05

Optimize

Iterative refinement based on ranking signals, CTR data, and user behavior

06

Scale

Compound what works, build durable assets, report on business ROI

Sina Abbasi — SEO Strategist & Digital Marketing Consultant
Open to consulting

I am Sina — a Technical SEO Strategist based in Tehran, working with SaaS companies, startups, and growth-stage brands internationally. I started as a front-end developer, writing JavaScript, React, and Node.js. When I moved into SEO, that engineering background became the differentiator: I do not guess what search engines see — I read the source code, check the render, and trace the crawl log.

Over the past 8+ years I have led SEO across seven companies — from a 30-person startup (Ahangar) to a multi-product platform with three separate audiences (Zhaket) to a food-delivery super app (Tapsi Food). I have built real-time monitoring dashboards, designed URL taxonomies from scratch, run Scrum-based SEO teams, mentored marketers on ADPList, and delivered projects that tripled crawl rates and doubled organic revenue.

About

The engineer who chose SEO

8+
Years
120+
Projects
7
Companies
Tools I work with daily
AhrefsSemrush GSCGA4 Looker StudioScreaming Frog HotjarMS Clarity GTMSQL JavaScriptWordPress
Languages & Education
Degree
Computer Engineering — Islamic Azad University
Languages
Persian (Native) · English (Professional) · German (Conversational)
Certifications
story.crtv

Work With Me → LinkedIn ↗

My Approach

How I Think About SEO

Four principles I have never compromised on across 120+ projects and 8 years.

Compounding over campaigns

Campaigns end. Systems compound. Every technical fix, every content piece, every internal link is an asset that generates return indefinitely. I refuse to work in ways that require constant reinvestment to maintain results.

Crawlers see code, not intentions

Most SEO fails at implementation. Great strategy executed poorly is worse than no strategy — it wastes development cycles and creates technical debt. Because I can read the code, I catch these failures before they ship.

Structure before content

Publishing content on a broken architecture is like pouring water into a cracked container. I always fix the crawl, indexing, and site structure first. Content investment only scales returns once the foundation works.

Rank for revenue, not volume

A keyword ranking #1 for 10,000 searches that generates zero pipeline is a vanity metric. I map keyword targets to buyer intent and attribution paths. The metric that matters is revenue influenced by organic search.

Formal training includes
Computer Engineering — Islamic Azad University Google Analytics Certified HubSpot Inbound Certified 70+ courses across 7 platforms

Testimonials

What People Say

Feedback from founders, marketing leaders, and teams across industries.

★★★★★

"Sina doesn't just send audit reports. He embedded himself in our product thinking and reframed how we approach organic growth entirely. Our traffic tripled in under a year and the strategy has compounded ever since."

AK
Alex K.
CEO, B2B SaaS Platform
★★★★★

"What sets Sina apart is technical depth. Most SEO consultants don't understand how a website works. Sina does — and that shows up in the quality of the recommendations and speed of implementation."

MR
Maria R.
Head of Marketing, E-Commerce
★★★★★

"Sina delivered an international SEO strategy we couldn't have built internally. Professional, precise, and genuinely invested in our results — not just the deliverables. The monitoring dashboard alone saved us hours every week."

TN
Thomas N.
CMO, International Tech Company
★★★★★

"We saw 200,000 additional monthly clicks in four months. Not a typo. Sina identified issues our previous agencies had missed for years and fixed them in weeks. The ROI was immediately clear."

SP
Sara P.
Founder, Media Platform
★★★★★

"Sina's SEO methodology is genuinely different. It's engineering-first — he thinks about how search engines process your site before anything else. That perspective produced results we couldn't replicate with other consultants."

RH
Reza H.
CTO, Hosting Company
★★★★★

"I came to Sina with a migration project that had destroyed 40% of our traffic. Within three months we were back to baseline and growing. The diagnostic process was meticulous and the execution was flawless."

LM
Layla M.
Marketing Director, Travel Platform
★★★★★

"Working with Sina felt like having a senior technical co-founder who happened to specialise in SEO. He understood our product deeply, aligned his strategy with our roadmap, and delivered results faster than any agency."

KA
Kamran A.
CEO, SaaS Startup
★★★★★

"The SEO training Sina delivered to our content team transformed how we create and optimise pages. Six months later, the team operates independently and the results continue to compound. That's the hallmark of great consulting."

NB
Nadia B.
Content Lead, E-Commerce Brand

Services

How I Can Help You

Every engagement is scoped around your specific situation. These are the most common ways we work together.

Technical SEO Audit
A deep diagnostic of your site's crawlability, indexing, Core Web Vitals, site architecture, and technical debt. You get a prioritised action plan, not a 200-page PDF nobody reads.
  • Full crawl + log file analysis
  • Core Web Vitals assessment
  • Schema & structured data review
  • Prioritised fix roadmap
  • 30-min debrief call
Starting from
$800 one-time
Get Started →
Monthly SEO Retainer
Ongoing strategic partnership. I work alongside your team as a dedicated SEO lead — running strategy, reviewing deliverables, unblocking execution, and tracking what moves revenue.
  • Monthly strategy sessions
  • Technical oversight & implementation review
  • Content brief review & planning
  • Real-time monitoring dashboard
  • Weekly async updates
Starting from
$1,500 /month
Get Started →
SEO Strategy & Roadmap
For teams that have internal capacity but lack a clear direction. I build the system: keyword architecture, content hierarchy, URL taxonomy, link strategy, and a 6-month execution plan.
  • Keyword & topical universe mapping
  • Competitor architecture analysis
  • Site structure & URL strategy
  • 6-month content + technical roadmap
  • Team handover & training
Starting from
$1,200 one-time
Get Started →
Content Audit & Calendar
An audit of your existing content — what's working, what's cannibalising, what should be merged or killed — plus a 3-month editorial calendar aligned to search intent and your funnel stages.
  • Full content inventory & audit
  • Cannibalisation & gap analysis
  • Intent-mapped content clusters
  • 3-month editorial calendar
  • Brief templates for your team
Starting from
$600 one-time
Get Started →
Programmatic SEO
For marketplaces, SaaS, or e-commerce sites that need to capture long-tail demand at scale. I design the URL taxonomy, template logic, and content system — your dev team builds it.
  • URL structure & taxonomy design
  • Page template specification
  • Faceted navigation strategy
  • Duplicate & canonicalisation plan
  • Dev team brief & QA checklist
Starting from
$1,000 one-time
Get Started →
SEO Training & Mentoring
For in-house teams or individual marketers who want to build real SEO capability — not just follow checklists. Available as workshops, 1-on-1 sessions, or structured mentoring programmes.
  • Custom curriculum for your team
  • Live workshops (remote or in-person)
  • 1-on-1 mentoring sessions
  • Recorded sessions + resources
  • Progress tracking & feedback
Starting from
$200 /hour
Get Started →

Not sure which fits? Tell me about your situation and I'll recommend the right approach.

Contact

Let's Start a Conversation

Tell me about your situation. No sales pitch, no generic proposals. I'll respond within one business day with my honest assessment.

If you're working on something serious — a SaaS product that needs to own its category, a startup that wants sustainable organic growth, or a brand that's been burned by bad SEO — I'd like to hear about it.

@
sinaseo99@gmail.com

Or reach me on

Response within 1 business day.